June 2024's Elder Abuse Awareness events in Shasta County

Elder Abuse Awareness ad with senior lady taking a selfie photo

Ready to put on your purple? June is Elder Abuse Awareness Month, and Shasta County has lots of fun and informative events to celebrate seniors – and help you spot and stop elder abuse. 

Mark your calendar, wear purple and BE BOLD. If you suspect elder abuse, call the 24-hour hotline for Shasta County Adult Protective Services: (530) 225-5798. Learn the signs of abuse at ShastaAdultProtectiveServices.com.

Here’s what’s happening this month:

Elder Abuse Awareness Food Drive 2024 flyer

• June 3-17: District Attorney’s Office 8th Annual Food Drive for Seniors. All food goes to Dignity Health Connected Living, for elders and food-insecure people in our community.

     Find drop-off bins at:

     - Shasta County District Attorney’s Office, 1355 West St. Redding, 8 a.m.-5 p.m. weekdays

     - Smokin’ Joes BBQ, 8540 Airport Road, Redding, 11 a.m.-7 p.m. daily

     - Dignity Health Connected Living, 100 Mercy Oaks Dr., Redding, 8 a.m.-4:30 p.m. weekdays

     - Shasta County Child Support Services, 2600 Park Marina Dr., Redding, 8 a.m.-5 p.m. weekdays

Elder Abuse Reception at Oakmont flyer

• June 4, Noon: Stay Safe – Age Well Lunch & Learn, Redding City Hall. Free.

• Displays of purple lawn flags will symbolize the 3,314 reports of elder abuse made in Shasta County last year. The flags will be planted:

     - June 10, 8:30 a.m. at Redding City Hall’s front lawn

     - June 11, 8:30 a.m. at North and East Center Streets, Anderson

Purple City Festival Poster

• June 14, 10 a.m.: Elder Abuse Awareness Week Press Conference and Reception, Oakmont of Redding, 2150 Bechelli Lane, Redding. Features community partner speakers.

• June 14-21: Best Purple Spirit Business Competition. Decorate yourself and your home or business in purple to raise awareness of elder abuse. Tag ShiningCare in your social media photo/video posts.

Senior Safety Expo flyer

• June 15, 6-10 p.m.: Purple City Festival, Sundial Bridge, Redding. Bridge lighting ceremony at 9 p.m. Free. Deejay, live entertainment, educational booths, food and drink trucks. More at ShiningCare.org.

• June 19, 8 a.m.-Noon: Senior Safety Expo, Orchard Nutrition, 221 Locust St., Redding. Free. Educational booths and information. More at ShiningCare.org.